London Design Festival

London Design Festival


Art design and technology and their connection in Ron’s work and in the contemporary scenario Within the context of the 2013 London Design Festival, Molteni&C and Dada will celebrate an exclusive version of the Grado° Collection by Israeli artist and designer Ron Gilad, nominated “Designer of the Year” in 2013 by Wallpaper and Elle Decor magazines. Molteni&C and Dada’s Flagship Store in Shaftesbury Avenue will exhibit versions of the furniture specially designed for the 2013 Salone del Mobile in Milan. Furniture-sculptures that enrich the Grado° Collection with stunning new designs. The hanging, diagonal 45˚/libreria bookcase features various elements of the original shape of the small 45°/tavolino table. The installation also includes the oval Panna Cotta table, made of Grey Carnico marble, the 45°/specchiera mirror and the 45°/tavolo table. All collector’s items in special configurations and finishes signed by Ron Gilad. And then new colours for the blue 60°/consolle and red 35°/consolle. The design is an extension of the key concept of the Grado Collection. Geometrically rotated surfaces lead to corners bevelled to 45°, solved thanks to a metal joint and aluminium sections, coated with precious woods or lacquered with the primary colours of yellow, red and blue. “My partnership with Molteni&C”, says Ron Gilad, “has been very interesting because it has allowed me to work, for the first time, with an industrial approach. Initially I inquired about the history of the brand and its values, and I thought about how to exalt them. I concentrated on the basic forms and manipulated them, both conceptually and concretely. I succeeded by using the essential to exalt the concept of functionality”. 14-22 September 2013 Molteni&C Dada London Flagship Store 199 Shaftesbury Avenue WC2H 8JR, London T +44 (0) 20 7631 2345 info@moltenidada.co.uk www.moltenidada.co.uk

London Design Festival
London Design Festival

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