The new resale channel is part of a pioneering Resale-As-A-Service (RAAS) initiative—the first of its kind in the Made in Italy furniture sector. The platform offers a curated selection of Molteni&C pieces from past collections, including items previously used in showrooms, photo shoots, and exhibitions. Each product maintains the brand’s renowned quality and craftsmanship while gaining a new life through sustainable lifecycle management.
DISCOVER THE COLLECTION
Giulia Molteni, Chief Marketing Officer of Molteni&C, comments, “We are pleased to enter this partnership with Deesup because we strongly believe circularity is a key component of a more sustainable future for the design industry. With this initiative, Molteni&C strengthens its commitment by offering not a second life, but a first home to showroom furniture pieces that retain their artisanal quality and continue to bear witness to the legacy of Italian design.
In doing so, we help make high-end design not only more accessible but also more responsible and conscious, advancing our mission: ‘Creating moments where people can express their best selves, encouraging and inspiring a culture of quality living.’”
Managed entirely by Deesup, the platform integrates seamlessly with Molteni&C’s brand identity and reflects the Group’s broader ESG and circular economy commitments. It supports sustainable consumption, extends product lifespans, and reduces waste, which are key components of Molteni&C’s long-term sustainability strategy.
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