The interior project: architecture on a smaller scale
The interior project reflects the same principles of regularity and continuity of the architectural building for Fondazione Giangiacomo Feltrinelli, simply on a smaller scale. Thus, the architecture and interiors speak a common language. Repetitions, primary yet surprising geometries also permeate the showroom, characterised by three-dimensional boiseries that delimits the perimeter of the interior.
A robust yet simple flexibility
UniFor showroom is defined by a robust yet simple flexibility. It has no separate rooms but is rather organised in different zones; It can be reconfigured into a collection of smaller showrooms, an event space, an area for more intimate private meetings or larger public gatherings.
UniFor showroom is an environment representing the brand consolidated know-how in highly complex custom design, tangible in the tailor-made interior architecture build for the purpose.
The Giangiacomo Feltrinelli building, home of UniFor new Milan showroom by Herzog & de Meuron, separates two different worlds: the urban and hectic Viale Pasubio, and the Pasternak gardens, with its slower and more laid-back pace.
Towards the city, hard and reflective aluminium surfaces are the dominant material. A softer character faces the garden square, where velvets in strong primary colors are used creating an interesting contrast to the point where the boundaries between these two materials begin to blur.
Viale Pasubio 15 Milan
Mon - Fri: 8.30am - 6.00pm