Wechat
07.11.2024

Vincent Van Duysen Presents “Molteni Mondo” in Shanghai

Vincent Van Duysen Presents “Molteni Mondo” in Shanghai

share:

Coinciding with the Shanghai Art Fair, the Molteni&C Shanghai Flagship Store welcomes Creative Director Vincent Van Duysen to host a special event presenting the new book “MOLTENI MONDO. An Italian Design Story” in partnership with Domus Tiandi. The event marks Van Duysen’s first-ever visit to the Shanghai Flagship Store, which he designed. Spanning 3,500 square meters, featuring repurposed architecture in a brutalist aesthetic, the Flagship Store is Molteni&C’s largest in the world, showcasing the brand’s showroom, a UniFor showroom, a restaurant, and an art gallery.

Beryl Hsu, Giulia Molteni and Vincent Van Duysen Beryl Hsu, Giulia Molteni and Vincent Van Duysen

Moderated by Beryl Hsu and introduced by Molteni Group’s Chief Marketing Officer, Giulia Molteni, the conversation with Vincent Van Duysen covers the Creative Director’s philosophy, his background working with the brand, and his role in the company’s remarkable success.

Beryl Hsu and Vincent Van Duysen Beryl Hsu and Vincent Van Duysen
Beryl Hsu and Vincent Van Duysen Beryl Hsu and Vincent Van Duysen

The discussion also features an introduction to “Molteni Mondo. An Italian Design Story,” the first written work dedicated to the identity, history, and values of the company. Edited by Spencer Bailey with creative direction by Beda Achermann and photography by Jeff Burton, “Molteni Mondo” is a collection of essays, interviews, archival images, and compelling photographs, offering a cinematic perspective on the 90-year-old company, featuring an introduction by Jean Nouvel and an afterword by Jacques Herzog.

Beryl Hsu and Vincent Van Duysen Beryl Hsu and Vincent Van Duysen

The event is a chance for China's most influential figures in architecture, design, and art to experience the full professional stature of Molteni&C, solidifying its influence and prestige within China’s design landscape.

Sammy Ren, Giulia Molteni, Vincent Van Duysen,  Beryl Hsu and Cathy Cheung
Sammy Ren, Giulia Molteni, Vincent Van Duysen, Beryl Hsu and Cathy Cheung

To stay up to date on products, news and events of the Molteni Group

    Select your country