Set in the heart of the emerging Porta Volta neighborhood, Hotel Viu Milan manages to capture the zeitgeist of the modern-day city with its progressive and sustainable architectural concept, while honoring the classic aesthetics of Milanese design with its sleek interiors.
Set directly between Milan’s new financial district and the city center, the area is a temporal and cultural melting pot.
Featuring a glass façade framed with living greenery, the hotel’s architecture pays homage to the redefined aesthetics of the area. Inside, blended colors and textures, including parquet oak wood floors and dark wood, provide a timeless setting for classic Italian furniture from Molteni&C Contract Division. Throw in a rooftop pool and terrace, the very first to grace a five-star hotel in the city, the Italian fashion and design capital is set to welcome a new prima donna to the scene.
The visual concept of the hotel’s interiors was entrusted to Arassociati Studio and Nicola Gallizia Studio; this collaboration has translated into an interior aesthetic that is both soothing and surprising thanks to a tonal color palette and contemporary textures that complement the architecture of the hotel. Parquet oak wood floors and dark wood contrast perfectly with light colors and fabrics, many of which are handmade and all exclusively created for the hotel by renowned Italian textile company Rubelli. A tangible celebration of Milanese craftsmanship: the furnishings come courtesy of Molteni&C Contract Division world leader for design furniture.
Hotel Viu Milan’s fluid ground-floor social spaces open up through the lobby, a light and airy reception area centered around an oversized fireplace. Arassociati Studio and Nicola Gallizia Studio turned to the inimitable style of legendary designer and architect Gio Ponti for inspiration when creating the classical lines and artisanal-inspired interiors of thehotel’s entrance. The black basalt tiled flooring adds a contemporary touch to the space, while carefully-placed rugs mirror the linearity of the furniture design.
The flowing space leads to Bulk, an inclusive and informal restaurant conceptualized by Michelin-starred chef Giancarlo Morelli. Here, a subtle design shift influenced by the surrounding green spaces translates to hardwood flooring and the use of warmer, natureinspired tones. Taking inspiration from a Milanese cultural center that once resided on the site of the hotel, Bulk has been designed as a multi-faceted social hub centered around regional cuisine, served from the open kitchen. Low, cozy seating encourages languid lunches and casual coffee meetings, while the charmingly eclectic collection of vintage furnishings and design classics recalls images of an attic trove tucked away in a grand Milanese townhouse.
The crowning glory of Hotel Viu Milan, The VIU is the only hotel rooftop in Milan with an outdoor swimming pool that features stunning 360-degree views of the city skyline. Teak lounge furniture is set amid Mediterranean olive trees, creating an urban oasis where guests can while away halcyon hours between dips in the pool and bask in the sun’s warming rays from dawn till dusk.
