New Opening Amsterdam Flagship Store

Valley is the Netherlands’ first “vertical village”, completed at the end of 2021. The project was conceived by Winy Maas, an architect renowned for his visionary towns of the future. The building features an irregular facade articulated over green terraces designed by the famous landscape architect Piet Oudolf and extends over a surface of over 75.000m2 including offices, restaurants, luxury apartments, a museum, as well as a vertical public park.

Vincent Van Duysen, direttore creativo Molteni&C|Dada ha curato il progetto di questo spazio unico: un’esperienza immersiva nel mondo Molteni&C|Dada.

The exhibition pathway starts on the ground floor, with a refined preview of a large living room, featuring the Paul sofa and the Louisa coffee table designed by Vincent Van Duysen, alongside two items designed by Gio Ponti and part of the Heritage Collection: the D.154.5 armchair and the D.847.1 desk. A second space is framed by the Dedalo rug, where the set of Marteen chairs takes center stage, beside the 505 Up bookcase designed by Nicola Gallizia. Two pairs of small armchairs complete the space: Vincent Van Duysen’s Margou armchairs and Gio Ponti’s iconic D.154.2, as well as the Hector bookcase.

A grand spiral staircase visually unites the two levels of the top 27th floor, offering a further immersion in the Molteni&C|Dada experience. A circular walkway provides a 360° view over the city: a living room with the Octave chairs designed by creative director Vincent Van Duysen welcomes guests with an elegant Prime kitchen. Visitors then cross an office area where the Less Less table stands beside Aldo Rossi’s iconic Piroscafo bookcase and which gives access, in an imaginary pathway, to a refined wardrobe area.

The Palette rug frames Hector Night combined with the Gliss Master wardrobe and leads to an elegant night-time area. This features iconic furnishings by Gio Ponti: the D.754.1 rug and a pair of D.153.1 chairs. Vincent Van Duysen’s Ribbon bed takes pride of place and invites guests to enjoy the view beyond the large window. Visitors again find themselves in an elegant living room in which the Hector bookcase visually subdivides the areas according to their use: on one side Gio Ponti’s large D.859.1 table and Rodolfo Dordoni’s Barbican chairs, on the other a spacious configuration of Vincent Van Duysen’s Marteen sofa and coffee tables.

The result is a highly impactful setting that exhibits and enhances the Molteni&C|Dada collections, creating a warm, welcoming and experiential space.