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09.04.2011

Integrated Communication

Integrated Communication

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Effectively communicating products and services linked to the Molteni&C and Dada brands has always been one of our top priorities. The variety of our stakeholders – end users, distributors, media partners and specialized professionals – the drive for internationalization imposed by new technologies and the pivotal role of information have prompted our two companies to re-formulate our communication strategies. We have chosen to deal with the issue in its entirety, from content to media, conscious of the need to give an adequate response to the demands and expectations of all the parties involved. Alongside traditional hard-copy material, re-designed to provide easy and complete information, and graphics in line with the latest trends, such as product catalogues, technical training manuals and official publications publicizing the group’s numerous activities, we have also concentrated on reinforcing specific formats and media for our points of sale, paying special attention to audio visual materials that can be vehicled through today’s new digital channels. We have thus developed projects that reflect contemporary culture and languages and that illustrate the Molteni&C and Dada style. One is QallaM, a project that expresses the philosophy behind all our strategic decisions and our everyday work: QallaM is a book, our Quality space in Giussano, multimedia supports that can be used on the web and in our points of sale all over the world. Not only. By completely re-designing our brand websites, we have ensured that information on our product range is user-friendly from every point of view and we have enlarged the space devoted to corporate news and to our distribution networks. Our "Scatole Magiche" [Magic Boxes] advertising campaign, devised by Annamaria Testa, inextricably blends emotion and rationality with furnishing ideas strongly linked to the "Casa Molteni" philosophy. There are also new materials for points of sale, multipliers of our product values but also tools for exchanging ideas and sharing experiences with our consumers. These are the Dada and Molteni-Gliss visual displays, designed to provide information but also to advertise; the innovative Touch Screen technology installed in various outlets, interactive tools that give information about the multiple possibilities offered by Molteni&C and Dada; various other types of information – such as product profiles, info about hidden technology, presentations of furnishing solutions for systems – wardrobes and kitchens. All publications intended to help our distributors and their staff in their everyday work of advising, designing and selling. In our dialogue with this network we have to interact contemporarily with various users, from the individual consumer to professional users linked to the project. With a regular presence both on the main social networks such as Facebook and YouTube and also on national and international web portals devoted to furniture. Lastly, investing in culture: a strategic goal that aims not only to spread the culture of design, visual arts and architecture, but to establish lasting relations with cultural and institutional networks by means of a comprehensive programme of meetings in our Giussano facilities and at international, national or local institutions. A concerted and on-going effort made by a group of experts from various cultural and professional backgrounds, all confident of belonging to an industrial group that is an undisputed leader in the world of contemporary design. molteni.it/ dadaweb.it/ unifor.it/ citteriospa.it/ moltenidada.com/ moltenidada.co.uk/ moltenidada.fr/ facebook – Molteni&C official page YouTube – OfficialMolteniDada

Integrated Communication
Integrated Communication

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