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11.10.2010

QallaM

QallaM

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QallaM is a book. The Molteni Quality philosophy, a magnificent obsession. QallaM is a place. A leg, an exploded drawing of a daring invention that was supposed to last a few days and will live for ever. QallaM is objects and projects, people and words, prototypes and machines, images and expressions, ideas, visions and thoughts. In complete freedom. QallaM is a designer space in a designer production unit. For seminars, visits and workshops, exhibitions and installations. An icon of major manufacturing in the heart of a historic district: Brianza, Milan, Italy. QallaM is a conversation about the landscape for a new landscape. A spaceship that has landed in Giussano. Designed to speak a multitude of different, even alien, tongues. QallaM is Molteni beyond Molteni. For the area, and the areas of design and architecture, of art and communication. QallaM is learning and understanding, belonging and hospitality, opportunity and exchange, getting together and exchanging ideas. “For innovative enterprises, products made in Italy and future development, Quality is an issue that cannot be deferred. The story of our company and our Group is closely linked to this vision, but today we are called upon to reflect further and better on the meaning of this responsibility. Which obviously has a lot to do with good industrial performance – still the basis of every business commitment – but which should not allow us to forget the broader implications of the way we work for our communities. The QallaM Space and book open a new form of dialogue in the Giussano complex, an opportunity we wish to share with our public and private partners and stakeholders. Analysis and interpretation are vital in showing us the way forward and we also hope that this effort contributes to understanding, from best practices and experiences, the many different advantages that the Quality culture brings to businesses and local areas”. “Spazio QallaM space is a place designed to extol the industrial and communication strategies that have marked Gruppo Molteni’s entrepreneurial experience. Within the context of a new idea of Social Corporate Responsibility, we have decided to rediscover and share the fabric of cultural and manufacturing relations that have made our district a source of added value for the economic history of Lombardy and beyond.” Carlo Molteni, Managing Director of the Group.

QallaM
QallaM

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