Marco Piscitelli - CEO Molteni&C talks about the process that led to the new strategic direction
With innovative technologies in the world of kitchen furniture and modular systems offered in different finishes, the Dada universe expresses itself in various forms characterised by one common aspect: continuous research and development.
With the Group’s expansion worldwide and the Molteni&C brand’s establishment in the high-end home furnishing sector, the integration of kitchens under the Molteni&C brand has become strategic. The distinctive character of Dada brand is preserved throgh its evolution into Dada Engineered which is much more than a name; it is a seal of innovation, that symbolizes and certifies the attention and care that we have always put into kitchen design.
The transition will only concern the brand and its commercial image, and will also be reflected on the logo applied to products and communication instruments. We trust in your collaboration in undertaking this new strategic direction, and are at your complete disposal for any further clarifications you may require.
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