20.09.2024

Molteni&c celebrates London Design Festival presenting the book “Molteni Mondo. An Italian Design Story”

After the exclusive worldwide preview held during Milan Design Week 2024, Molteni&C embarks on a journey around the world to present “Molteni Mondo. An Italian Design Story”, in all the main Flagship Stores in the most relevant cities.

On the occasion of London Design Festival 2024, Molteni&C presents the monograph dedicated to the identity, history, and values of the company with an exclusive talk at the Molteni&C London Flagship Store between Giulia Molteni, Chief Marketing Officer of Molteni Group, and designer Michael Anastassiades, moderated by Dezeen’s Editorial Director, Max Fraser.

DISCOVER THE BOOK

The conversation revolves around the book as a celebration of 90 years of learning, interpreting the needs and desires of contemporary living, and responding with new skills to special projects all over the world, always with a magnificent obsession for Quality.

The book is the centerpiece of the installation at the Brompton Road store, alongside the D.154.2 armchair, one of the most iconic pieces designed by Gio Ponti, part of Molteni&C Heritage Collection. This armchair, recently awarded with the 2024 Compasso d’Oro Career Award for Products, the most esteemed award in the Italian design world, celebrates Gio Ponti’s lasting impact on design and innovation.

The book, published by Rizzoli New York, commemorates 90 years of innovation, design, industry, and corporate culture, encapsulated in a cinematic narrative by the eye of photographer Jeff Burton, editorial care by Spencer Bailey, artistic direction by Studio Achermann from Zurich, introduction by Jean Nouvel, and postscript by Jacques Herzog.